A few minutes in the shower with nothing to do but stand there. That is the entire ask — and in return, the Smooth Gloss Treatment Mask takes over the smoothing job your straightener has been doing under considerable duress.
TL;DR: A rich, creamy treatment mask for frizz-prone, colour-treated hair. It glides on, detangles instantly, floods strands with moisture and leaves hair smoother, softer and glossier before you have even towelled off. Use it weekly. This is the 250ml size.
Product Details and Benefits
- Luxuriously creamy texture. It glides onto wet strands rather than sitting on top of them, so distribution takes seconds instead of a wrestle.
- Instant smoothing and conditioning. Hair comes out of the shower already behaving, which is the whole point of a mask and not always the result.
- Detangles on contact. Knots loosen while the mask is still on, sparing your ends the usual post-shower comb-through.
- Adds extra moisture. Deep conditioning for hair that has been coloured, heat-styled and generally asked to do a lot.
- Frizz control at the treatment stage. Smoothing that happens in the shower holds better than smoothing you apply afterwards and hope for.
- Good for colour care. Powered by Pureology's patented Antifade Complex®, so your salon appointment gets a longer run.
- Better as a trio. Used with the Smooth Gloss Shampoo and Silkmorphose™ Spray, the routine delivers up to 72-hour frizz-defying performance* and 8x smoother strands*, plus +50% glossier shine.**
- Steamy-day resilience. The system is built to hold its smoothness through extreme, high-humidity conditions.
- What's inside. Glycerin, biotin, vitamin E (tocopherol), sunflower seed extract and the amino acid trio of glycine, serine and alanine.
- Vegan formula.
- The scent. Fresh, crisp and salty at the top, settling into vanilla and sandalwood — the tail end of a long day by the sea.
- Size: 250ml / 8.4 fl oz.
- Best suited to: frizz-prone, colour-treated hair across all densities, textures and curl patterns, particularly hair that feels dry, dull or unmanageable between salon visits.
How to Use
- Shampoo first, ideally with the Smooth Gloss Shampoo, and rinse thoroughly.
- Massage the mask through damp hair from the mid-lengths to the ends, skipping the roots.
- Leave it on for three to five minutes while you get on with the rest of your shower.
- Rinse well. Use weekly, or whenever hair is asking for it. Follow with Silkmorphose™ Spray on damp hair for the full glossy finish.
Pro tip: Wring your hair out properly before the mask goes anywhere near it — actually squeeze the water out with your hands. Hair that is still dripping is already full of water, and the mask ends up diluted and sliding straight down the drain instead of sinking in. Damp, not soaking, is the difference between a treatment that works and an expensive rinse.
Why You'll Love It
Conditioner keeps hair civil for an afternoon. This is the treatment that keeps it cooperative for days. Add the 250ml Pureology Smooth Gloss Treatment Mask to your cart and let your midweek hair coast on Sunday's effort.
*Smooth Gloss system of shampoo, treatment mask and leave-in spray versus a non-conditioning shampoo. Source: pureology.com.
**Smooth Gloss system of shampoo, treatment mask and leave-in spray versus unwashed hair. Source: pureology.com.
