Somewhere between the third serum bought on pure hope and the straightener you now treat as a personal assistant, there is a simpler answer: wash smarter. Smooth Gloss starts the anti-frizz conversation at the shampoo stage, which is where it should have started all along.
TL;DR: A sulphate-free, rich-lathering shampoo built for frizz-prone, colour-treated hair. It cleanses gently, smooths as it lathers and leaves hair glossier and easier to style, with Pureology's patented Antifade Complex guarding your colour. This is the 266ml everyday size.
Product Details and Benefits
- Zero sulphates. Clears away oil, sweat and styling build-up without stripping colour or leaving the cuticle raised and thirsty.
- A properly luxurious lather. Rich, creamy and generous, which makes the two minutes you spend in the shower feel considerably less like a chore.
- Frizz control with real manageability. Formulated specifically for frizz-prone, colour-treated hair, so styling starts from a smoother baseline instead of a wrestling match.
- Antifade Complex. Pureology's patented colour-protection technology, keeping salon colour looking like it was done more recently than it was.
- Designed as a system. Used alongside the Smooth Gloss Treatment Mask and Silkmorphose™ Spray, the routine delivers up to 72-hour frizz-defying performance* and 8x smoother strands*, plus +50% glossier shine** for a true glass-hair finish.
- Holds up when the air does not. The system is engineered to keep hair smooth through steamy, extreme-humidity conditions.
- Moisture where it counts. The formula includes glycerin, biotin, vitamin E (tocopherol) and amino acids such as glycine, serine and alanine.
- 100% vegan formula.
- The scent. Fresh, crisp and slightly salty up top, settling into vanilla and sandalwood — beach day, golden hour, no sand in the car.
- Size: 266ml / 9 fl oz. The regular size, ideal for a first try or a travel-friendly restock.
- Best suited to: frizz-prone, colour-treated hair in straight, wavy and curly textures, and anyone chasing sleek, high-shine results.
How to Use
- Wet hair right through to the roots. Properly saturated hair lathers faster and uses less shampoo.
- Apply a coin-sized amount at the scalp and massage until it builds into a full, creamy lather.
- Draw the lather down through the mid-lengths and ends, then rinse thoroughly. Repeat if hair is heavy with product.
- Follow with the Smooth Gloss Treatment Mask, then Silkmorphose™ Spray on damp hair for the complete smoothing routine.
Pro tip: Resist the urge to pile your hair on top of your head while you lather. Swirling frizz-prone lengths into a nest roughs up the cuticle and knots the ends, and you pay for it later with a brush in your hand. Let hair hang straight down and work the lather through in downward strokes — the cuticle stays lying flat, and flat cuticles are exactly where shine comes from.
Why You'll Love It
This is the wash that stops your styling routine from starting on the back foot. Add the 266ml Pureology Smooth Gloss Shampoo to your cart and let the smoothing begin at step one.
*Smooth Gloss system of shampoo, treatment mask and leave-in spray versus a non-conditioning shampoo. Source: pureology.com.
**Smooth Gloss system of shampoo, treatment mask and leave-in spray versus unwashed hair. Source: pureology.com.
