You've stretched wash day to its glorious limit. The hair still looks the part; it just smells faintly of gym bag, garlic and last night's bonfire. Pureology Love Luster Hydrating Hair Perfume is the reset button.

TL;DR: A lightweight vanilla-and-peony hair perfume that revives second- and third-day hair, softening, adding shine and neutralising odour with Neofresh™ technology — all alcohol-free, vegan and colour-safe.

Product Details and Benefits

• Alcohol-free formula — no drying alcohols, so it refreshes and scents without stripping moisture or roughing up the cuticle.
• 5x more conditioning care* — a lightweight moisture complex leaves lengths feeling soft and cared for, never crunchy.
• Neofresh™ technology — doesn't just mask odour, it transforms it, so smoke, cooking and workout smells genuinely lift rather than layering under fragrance.
• Instant softness and shine — a quick mist and hair looks glossier and feels smoother on the spot.
• Sweet vanilla and fresh peony — a gourmand riff on the cult Hydrate shampoo scent, built to stay fresh all day.
• Colour-safe and suitable for all hair types — kind to colour-treated and dry hair.
• Vegan, with no parabens or mineral oil.
• 50ml bottle — handbag-friendly for top-ups on the go.

How to Use

1. Shake the bottle to wake up the formula.
2. Hold it about 15–20cm from dry or damp hair.
3. Mist evenly through the mid-lengths and ends, avoiding the eyes.
4. Reapply through the day whenever hair needs a scent-and-shine reset.

Pro tip: It doubles as a body mist — a couple of spritzes on your pulse points gives you a lighter, matching layer of the same vanilla-peony scent, so your hair and skin read from the same page without committing to a full fragrance.

Why You'll Love It

When your hair looks fresh but doesn't quite smell it, this is the five-second fix that lasts all day. Give second-day hair a first-day scent — add Love Luster to your cart.

*5x more conditioning care compared to a non-conditioning shampoo. Source: Pureology (pureology.com).