There is a specific kind of heartbreak in a blow-dry that lasts exactly as long as the walk to the car. Pureology built the Smooth Gloss range for that walk — and for whatever humidity is waiting at the end of it.
TL;DR: A rich-lathering, sulphate-free shampoo made for frizz-prone, colour-treated hair. It cleanses gently, smooths while it works, and leaves strands glossier and easier to manage, with Pureology's patented Antifade Complex looking after your colour. This is the 1L salon size.
Product Details and Benefits
- Sulphate-free cleansing. Zero sulphates, so it lifts away oil, sweat and product build-up without stripping colour or roughing up the cuticle.
- Rich, luxurious lather. Creamy enough to feel like a treatment, which is a rare thing in a bottle labelled "shampoo".
- Frizz control and manageability. Designed specifically for frizz-prone, colour-treated hair — the kind that behaves beautifully indoors and rebels the moment the air gets thick.
- Antifade Complex. Pureology's patented colour-care technology, working to keep freshly done colour looking freshly done.
- Built to work as a system. Paired with the Smooth Gloss Treatment Mask and Silkmorphose™ Spray, the trio delivers up to 72-hour frizz-defying performance* and 8x smoother strands*, with +50% glossier shine** for that glass-hair finish.
- Steam-room resilience. The system is engineered to hold its smoothness in genuinely extreme, high-humidity conditions.
- Adds extra moisture. Formulated with glycerin, biotin, vitamin E (tocopherol) and amino acids including glycine, serine and alanine.
- 100% vegan formula.
- The fragrance. Fresh, crisp, salty notes softening into vanilla and sandalwood — the olfactory equivalent of a sunset after a long day at the beach.
- Size: 1L / 33.8 fl oz. The salon-size bottle, for people who have done the maths on 266ml.
- Best suited to: frizz-prone, colour-treated hair across straight, wavy and curly textures, and anyone chasing sleek, high-shine results.
How to Use
- Soak hair thoroughly — properly wet hair lathers better and needs less product.
- Work a coin-sized amount into the scalp, massaging until it emulsifies into a full lather.
- Draw that lather down through the mid-lengths and ends. Rinse well, and repeat if hair is especially heavy with product.
- Follow with the Smooth Gloss Treatment Mask, then Silkmorphose™ Spray on damp hair for the complete smoothing routine.
Pro tip: Finish the final rinse with the coolest water you can tolerate. Warm water leaves the cuticle raised and rough, which is precisely the texture frizz thrives on. A cold rinse lays it flatter, so hair reads shinier before a styling tool has even entered the conversation.
Why You'll Love It
Frizz is not a personality trait — it is a cuticle problem, and this is the fix. Add the 1L Pureology Smooth Gloss Shampoo to your cart and give your colour, your shine and your straightener a much easier life.
*Smooth Gloss system of shampoo, treatment mask and leave-in spray versus a non-conditioning shampoo. Source: pureology.com.
**Smooth Gloss system of shampoo, treatment mask and leave-in spray versus unwashed hair. Source: pureology.com.
