A bad hair day is a vibe, but a dry hair era? Absolutely not. When your strands are screaming for mercy after a long week of heat styling, it is time to call in the heavy hitters.

TL;DR: The Pureology Hydrate Hair Treatment Mask is an ultra-rich, sensory treatment designed to revive normal-to-thick dry, colour-treated hair. Infused with a signature aromatherapy blend, it deeply nourishes while locking in your salon-fresh colour for maximum vibrancy.

Product Details and Benefits

• Deep Hydration: Formulated with rich avocado oil and nourishing shea butter to intensely moisturise parched strands without weighing them down.
• Colour Protection: Features the exclusive Antifade Complex® to shield your hair colour from fading, ensuring your investment stays vibrant for longer.
• Aromatherapy Experience: Imbues your shower with a luxurious, calming scent profile of mint, menthol, and greens.
• 100% Vegan Formula: Created without animal-derived ingredients or by-products, making it a guilt-free addition to your self-care routine.
• Sulfate-Free Care: Cleanse and treat gently without harsh sulfates, maintaining the natural balance of your hair and scalp.

How to Use / The Experience

Think of this as a five-minute meditation session for your hair. After shampooing with the Pureology Hydrate Shampoo, squeeze the excess water out of your strands. Apply a generous dollop of this rich mask from mid-lengths to ends.

Now, breathe in that refreshing minty aroma and relax for 2 to 5 minutes while the formula does the heavy lifting. Rinse thoroughly.

Pro Tip: For an ultra-deep treatment, wrap your hair in a warm, damp towel while the mask sits. The gentle heat helps open up the hair cuticle so the avocado oil and shea butter can penetrate even deeper.

Add the Pureology Hydrate Hair Treatment Mask to your cart today to give your parched strands the ultimate hydration hit.