Every red eventually reaches the awkward stage — not quite burgundy, not quite brown, just a colour you keep having to explain. A few minutes with this in the shower and there's nothing left to explain.
TL;DR: Maximum strength cool red in a shampoo. MUVO Wild Berry Shampoo refreshes or creates vivid burgundy, intense garnet and opulent ruby tones on natural and colour-treated brunettes and redheads, with a hydrating formula that leaves hair manageable, shiny and protected from fade. The 300ml matches how often you'll actually use it, which is far less than you'd think. Vegan and proudly Australian made.
Product Details and Benefits
- 300ml, which is genuinely the right size here. MUVO suggests once a month may be enough, and this holds for three to four washes at a time, so a smaller bottle sees you through a long stretch of red — and travels without a fight.
- Maximum strength, and it shows. Vivid burgundy, intense garnet, opulent ruby. This creates colour, not just a faint suggestion of it.
- Cool-toned, deliberately. Wild Berry sits at the berry end of red rather than the copper end, adding cool tones across all shades of medium to dark brunette and red hair.
- Works on natural and coloured hair alike. Refresh permanently coloured red between salon visits, or add berry depth to brunette hair that has never been red.
- The fix for a fading cherry. It's built to maintain and brighten cool cherry and cowboy copper tones once colour-treated hair starts losing vibrancy.
- Hydrating formulation that leaves hair more manageable, shiny, hydrated and protected from colour fade, so intensity doesn't cost you condition.
- Depth is a dial, not a fixed setting. A minute or two gives a subtle hint of colour; five to ten minutes gives proper intensity.
- Stronger on dry hair. Applying to dry or towel-dried hair produces a more intense result than soaking wet hair does.
- Dilutable. Blend with MUVO Totally Naked Shampoo when you want to soften the strength of toning.
- Holds longer than most temporary colours, particularly on porous hair or with a longer development time, while still washing out on its own.
- Every second or third wash, not every wash. Alternate with the MUVO Totally Naked range to avoid build-up and uneven grab.
- Pigmented formula — red stains readily, so rinse hands thoroughly straight after use and keep a dark towel for berry days.
- Vegan and never tested on animals, in recyclable packaging with biodegradable ingredients.
- Proudly Australian made and owned.
How to Use
- Apply to wet hair, lather and massage in. For a stronger, faster result, apply to dry or towel-dried hair instead.
- Leave in for one to five minutes depending on the depth of colour you want.
- Rinse thoroughly, and repeat if necessary.
- Follow with any MUVO conditioner — MUVO Totally Naked Conditioner is the house pick.
- Rinse your hands properly and dry off with a dark towel.
- If it gets in your eyes, wash out immediately with water.
Alternate with MUVO Totally Naked rather than using this every wash, and experiment with timing to find your number.
Pro tip: Red and copper are not interchangeable, and picking the wrong one is why so many people's reds look muddy. Wild Berry works in the cool direction — burgundy, garnet, cherry, ruby — while MUVO's Flaming Copper works in the warm direction, towards ginger and bright copper. If your colour has faded towards flat brown or dull maroon, Wild Berry is what pulls the richness back. If it has faded towards brassy orange, reaching for more warmth will only push it further that way. Diagnose which direction your fade went before you pick a bottle, and you'll get the result you were imagining instead of an approximation of it.
Why You'll Love It
Cool red is a commitment that fades faster than your enthusiasm for maintaining it. This is the small bottle that quietly holds the line — burgundy, garnet and ruby restored in a few minutes, with hair that feels better afterwards rather than worse. Add MUVO Wild Berry Shampoo 300ml to your cart and stop watching your red go beige.
An Important Note
As per our terms and conditions of trade, it is your responsibility to fully inform yourself with regards to the use of this product. You acknowledge that this item may be inherently dangerous and/or contain chemicals that have the potential to cause physical or financial injury and loss or damage including consequential loss or damage.
For more information, please see our 'General Terms and Conditions' on our website.
If you have any questions regarding the correct use of this product, please contact our store to speak with one of our experts.
