Cool red is the shade everyone wants and nobody can keep. Burgundy slides to brown, cherry drifts orange, and the ruby you paid for turns into something you'd describe as "reddish" if pressed.

TL;DR: A maximum strength cool red toning shampoo that cleanses and deposits pigment in one wash. MUVO Wild Berry Shampoo refreshes or creates vivid burgundy, intense garnet and opulent ruby tones on natural and colour-treated brunettes and redheads, with a hydrating formula that leaves hair manageable, shiny and protected from colour fade. This is the 1 litre, which is a salon quantity of a shampoo you may only need monthly. Vegan and proudly Australian made.

Product Details and Benefits

• 1 litre, and it's fair to say who that's for. MUVO notes you may only need Wild Berry once a month, so a litre is stylist and salon territory. For one head of hair, a smaller bottle is the honest recommendation.
• Maximum strength cool red. Vivid burgundy, intense garnet, opulent ruby — this creates colour as readily as it refreshes it, rather than politely warming what's already there.
• Cool-toned by design. Wild Berry adds cool red to all shades of medium to dark brunette and red hair, which makes it the berry end of the spectrum rather than the copper end.
• Refresh or create. Use it to maintain natural or permanently coloured brunette and red hair between salon visits, or to add berry depth to hair that has never been red.
• Rescues cherry and cowboy copper. It's the pick for maintaining or brightening those cool cherry and cowboy copper tones once colour-treated hair starts fading.
• Hydrating formulation that leaves hair more manageable, shiny, hydrated and protected from colour fade — MUVO's stated intent was intensity without the usual dryness trade-off.
• You control the depth. One to five minutes covers most results, with shorter timings for a subtle hint and longer development for genuine intensity.
• Stronger on dry hair. Applying to dry or towel-dried hair rather than soaking wet gives a more intense result.
• Dilutable. Blend with MUVO Totally Naked Shampoo to soften the strength of toning when you want a lighter touch.
• Long-lasting for a temporary colour. As a maximum strength formula it holds noticeably longer than the gentler MUVO toners, particularly on porous hair or with extended development time.
• Not for every wash. MUVO recommends alternating with the Totally Naked range — every second or third wash — to avoid build-up and uneven grab.
• Pigmented formula, and red pigment is not shy. Rinse hands thoroughly straight after use and keep dark towels for berry days.
• Vegan and never tested on animals, in recyclable packaging with biodegradable ingredients.
• Proudly Australian made and owned.

How to Use

1. Apply to wet hair, lather and massage in. For a stronger result, apply to dry or towel-dried hair instead.
2. Leave in for one to five minutes depending on the depth of colour you want.
3. Rinse thoroughly, and repeat if necessary.
4. Follow with any MUVO conditioner — MUVO Totally Naked Conditioner is the house recommendation.
5. Rinse your hands properly and dry off with a dark towel.
6. If it gets in your eyes, wash out immediately with water.

Alternate with MUVO Totally Naked rather than using it every wash, and experiment with timing. Once a month may be all you need.

Pro tip: The mistake with maximum strength toners isn't using too much in one go — it's using them too often without realising. Wild Berry can hold for three or four washes depending on your development time, so if you reach for it every time your colour looks slightly off, you're layering fresh pigment onto an application you're still wearing. Depth stacks quietly, and one day your bright ruby has become a muddy maroon you can't account for. Note the date you last used it, wait until it has genuinely faded, and you'll keep the clarity that made you want cool red in the first place.

Why You'll Love It

Red is the most rewarding colour to have and the most thankless to maintain. This is the shampoo that argues with the fade — putting burgundy, garnet and ruby back in a few minutes in the shower, and hydrating your hair rather than punishing it for the privilege. Add MUVO Wild Berry Shampoo 1L to your cart and keep your red genuinely red.

An Important Note

As per our terms and conditions of trade, it is your responsibility to fully inform yourself with regards to the use of this product. You acknowledge that this item may be inherently dangerous and/or contain chemicals that have the potential to cause physical or financial injury and loss or damage including consequential loss or damage.

For more information, please see our 'General Terms and Conditions' on our website.

If you have any questions regarding the correct use of this product, please contact our store to speak with one of our experts.