If your hair has ever ignored a comb entirely, you already know why this jar exists. And if you're buying it in 297g, you and your cowlick have clearly reached an understanding.
TL;DR: The biggest jar of Layrite's high-hold, water-based pomade. Grips hard enough to shape thick, coarse and curly hair into high-elevation styles, holds all day with medium shine, never flakes, and washes out with just water. The size for daily users and difficult hair.
Product Details and Benefits
- 297g jar. The largest size available, and the sensible buy if this is your everyday pomade — dense, hard-to-manage hair simply uses more product than average.
- High hold, water-based. Beeswax-boosted for serious grip, yet it still distributes evenly through hair instead of gumming up in your palms.
- Made for difficult hair. Designed around medium to curly, coarse and thick textures, and it works across every length from a short crop to well past the collar.
- Supports elevation. Holds pomps, quiffs, fauxhawks and spikes upright, and equally handles slick-backs and messy wet looks.
- Medium shine. A healthy, groomed sheen rather than a hard, lacquered gloss.
- Flexible, never brittle. It dries down and stays in place all day without flaking or turning crunchy to the touch.
- Conditioners derived from coconut oil and castor oil. These work into the hair shaft to lock in moisture, smooth frizz and add lustre, while helping to relax curl into something more cooperative.
- Washes out with water alone. No clarifying shampoo, no scrubbing, no residue carried into the next day.
- Signature mild cream soda scent. Present but restrained, and it won't argue with your fragrance.
- Dial your own finish. Fully dry hair delivers the highest hold and least shine; towel-dried hair gives a softer hold with more gloss.
How to Use
- Scoop a modest amount and warm it thoroughly between your palms until it loosens and spreads freely. Superhold is dense, so this step matters.
- Work it evenly through damp or dry hair, keeping the Layrite rule in mind: the drier the hair, the higher the hold.
- Build gradually. Start with less than you think you need — adding is simple, removing is not.
- Shape with a comb for structure or your fingers for texture, then leave it alone.
- Restyle later in the day by running damp hands or a wet comb through. No reapplication needed.
Pro tip: With a jar this size, keep a lighter product alongside it and let Superhold do only the difficult work. Barbers rarely apply it head to toe — they use a medium-hold pomade through the bulk of the hair and reserve Superhold for the sections that genuinely rebel: the cowlick, the crown, the piece that lifts by mid-afternoon. You get all the grip exactly where it's needed, none of the weight where it isn't, and a 297g jar that lasts a remarkably long time. It also happens to be excellent for shaping a moustache.
Why You'll Love It
There comes a point where you stop negotiating with your hair and simply overrule it. Add the Layrite Superhold Pomade 297g to your cart and settle the argument for good.
