Some hair listens. Yours takes one look at the comb, laughs, and heads off in its own direction — which is precisely the hair Layrite built Superhold for.
TL;DR: A high-hold, water-based pomade for stubborn, thick, coarse or curly hair. Grips like a wax, holds a pomp or slick-back all day with medium shine, never flakes, and washes out with just water. The 42g jar is the compact one — gym bag, glovebox, back pocket sorted.
Product Details and Benefits
- High hold, water-based formula. Beeswax-boosted for serious grip, yet it distributes easily through hair rather than seizing up in your palms.
- Built for difficult hair. Designed for medium to curly, coarse or thick textures, in every length from a crop to well past the collar.
- Holds elevation. Shapes and supports high-elevation styles — pomps, quiffs, fauxhawks, spikes — plus slick-backs and messy wet looks.
- Medium shine. A groomed, healthy-looking finish rather than a wet-look shellac.
- Flexible, never crunchy. Dries down to a finish that stays put all day without flaking or going brittle to the touch.
- Conditioners derived from coconut oil and castor oil. These work into the hair shaft to lock in moisture, smooth frizz and add lustre, while helping to relax curl into a more manageable shape.
- Washes out with water alone. No degreasing shampoo, no three-wash marathon. It rinses clean off hands and out of hair.
- Signature mild cream soda scent. Present, pleasant, and it doesn't pick a fight with your fragrance.
- 42g jar. The travel-friendly size — ideal for testing the hold before committing to a full-size tub, or keeping a backup wherever you get ready.
How to Use
- Scoop a small amount and warm it between your palms until it loosens up.
- Work it evenly through damp or dry hair. Remember the Layrite rule: the drier the hair, the higher the hold. Towel-dried hair gives you a softer hold with more shine; fully dry hair gives you maximum grip.
- Start sparingly and build. Superhold is dense, and it is far easier to add than to subtract.
- Shape with a comb or your fingers and get on with your day.
- Need a mid-afternoon reset? Run damp hands or a wet comb through and restyle. No reapplication required.
Pro tip: Treat it as a spot fix rather than an all-over product. Use a lighter pomade through the bulk of your hair, then apply Superhold only to the areas that genuinely misbehave — the cowlick, the crown, the one section that lifts at 3pm. Barbers use it exactly this way, and it also happens to be excellent for shaping a moustache.
Why You'll Love It
If you have spent years apologising for your hair, this is the jar that ends the negotiation. Add the Layrite Superhold Pomade 42g to your cart and let your cowlick find out who's in charge.
