Cement is a fairly bold name for a hair product. Then you use it, run a hand straight through your hair at 4pm, and watch the whole style drop back exactly where you left it.
TL;DR: The strongest hold in the Layrite range. An extreme-hold, water-based styling clay with a clean matte finish that thickens and texturises without weight, never flakes, and reworks with dry hands all day. Built for messy textured crops and structured dry styles on fine to medium-thick hair. The 42g jar is the compact one.
Product Details and Benefits
- Extreme high hold. This is the top of the Layrite hold scale — the one you reach for when everything else has surrendered by lunchtime.
- Clean matte finish. Zero shine, and importantly, no chalky or dusty look either. Hair reads as healthy and styled rather than product-heavy.
- Thickens and texturises. Adds visible fullness and definition, which makes it a standout for finer hair that needs convincing to look thicker.
- Weightless control. All that grip without the pull-down that heavy waxes and pastes tend to bring.
- Reworkable without water. Run your fingers through, reshape, and the hold comes straight back. Ideal if you are the sort of person who cannot leave their hair alone.
- Never flakes, never goes crunchy. It stays pliable in the hair rather than drying into a shell.
- Water-based and water-soluble. Rinses out easily with water and doesn't leave build-up behind.
- A blend of minerals and plant-derived ingredients. Ozokerite, tribehenin, lanolin and cera alba (beeswax) chosen to deliver flexible, long-lasting hold.
- Best for fine to medium-thick hair, short to medium lengths. Messy textured crops, quiffs, spiky and piecey looks, and structured dry styles.
- Signature mild cream soda scent. Light, clean and gone by the time you leave the house.
- 42g jar. The travel-friendly size — good for testing a serious hold before committing to a full-size tub, or keeping one in the gym bag.
How to Use
- Press in and take a small amount — clay is dense, so start with less than instinct suggests.
- Warm it properly. Rub it between your palms for a solid ten to twenty seconds until it softens right down. This step is the difference between an even finish and a stubborn lump behind your ear.
- Work it evenly through damp or dry hair. Damp gives a more natural hold; fully dry gives maximum strength and the most matte finish. The Layrite rule holds here: the drier the hair, the higher the hold.
- Shape and separate with your fingers, or comb it through for something more structured.
- Restyle at any point by running dry hands through. No water, no top-up, no drama.
Pro tip: There are effectively two products in this jar depending on how you apply it. A generous, well-warmed amount worked in from the roots builds thickness and serious structural hold. A tiny amount, warmed until it is almost melted and skimmed lightly over the surface with your fingertips, does something completely different — frizz control, separation and piece definition without any added bulk. Learn both and one jar covers your whole week.
Why You'll Love It
Some days call for hair that holds a shape and refuses to negotiate. Add the Layrite Cement Hair Clay 42g to your cart and stop checking your reflection in every shop window.
