Joico ColorFul Glow Beyond Anti-Fade Serum 63ml

For Colour Longevity

Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of hair colour. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance while helping to protect hair against harsh, colour-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous hair colour.

Here’s Why You’ll Love It

Helps prevent hair colour from fading off-tone when exposed to UV or sunlight
Instantly increases shine
Boosts colour vibrancy and provides softness
Reduces frizz for smoother hair in just one use
Guards against the hair-dulling effects of pollution*

*laboratory tested using pollution particles

Now Let’s Use It

Directions: Apply 1-2 pumps to damp or dry hair. Style as usual.

Let’s Look Inside

CAMELIA OIL

Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

POMEGRANATE FRUIT EXTRACT

Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of hair colour.

SMARTRELEASE™ TECHNOLOGY

Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.