Joico ColorFul Anti-Fade Shampoo 300ml

~~$39.95~~ $31.95 Incl. tax

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair col

For Colour Longevity

Free of SLS/SLES Sulfates *
Gently cleanses colour-treated hair
Fortifies hair for 3X greater resistance to breakage **

*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate

**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo

Now Let’s Use It

Directions: Apply to wet hair. Lather, and rinse.

Let's Look Inside

CAMELIA OIL

Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

POMEGRANATE FRUIT EXTRACT

Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of hair colour.

SMARTRELEASE™ TECHNOLOGY

Joico's one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.