Colour never leaves in one dramatic exit; it slips away wash by wash until the shade you chose becomes the shade you tolerate. De Lorenzo Instant Rejuvenate Colour Protection Shampoo is the everyday cleanse built to slow that down.
TL;DR: A gentle, colour-safe shampoo for colour-treated hair that has gone dull or started to fade. Upcycled baobab peptides, ginkgo biloba, berry extracts and bioactive citrus ferment cleanse while helping hold vibrancy and shine, with protection against UV and everyday environmental stress. 375ml.
Product Details and Benefits
- Colour protection, decoded: Cleanses colour-treated hair gently while helping maintain vibrancy and shine, leaving it soft, fresh and radiant rather than stripped and squeaky.
- Defence against the outside world: Helps protect against UV and environmental stress, which is a fair chunk of what turns an expensive brunette into an accidental orange by summer's end.
- The key four: Upcycled baobab seed peptides, ginkgo biloba, berry extracts and bioactive citrus ferment are the ingredients De Lorenzo builds the Rejuvenate formulas around, working to strengthen, protect, replenish moisture and improve manageability.
- The berries in question: Bilberry and blackberry fruit extracts appear on the official ingredient list, alongside ginkgo biloba leaf extract and a mixed fruit extract blend.
- The supporting cast: Glycerin, rice amino acids, hydrolysed soy and wheat proteins, hydrolysed baobab seed protein, cucumber fruit extract and aloe vera leaf juice are also on the list.
- Built to work as a pair: Colour care is a routine, not a hero product. The matching conditioner picks up the moisture and detangling side of the job.
- Best for: Colour-treated hair, dull colour, colour fade and lack of shine, whatever shade you have committed to.
- Part of the Instant series: De Lorenzo's everyday shampoo, conditioner and treatment range, naturally based with fast-acting protein derivatives, covering normal, coloured, frizzy and fine hair types.
- Australian made: Formulated and manufactured in Australia by De Lorenzo Hair and Cosmetic Research.
- Size: 375ml, the salon-size bottle that earns its shelf space.
How to Use
- Wet hair thoroughly, warm water rather than scalding.
- Apply and massage into the scalp, then let the lather work down through the lengths.
- Rinse thoroughly, and repeat if it has been a long stretch between washes.
- Follow with the Rejuvenate Colour Protection Conditioner 375ml through the mid-lengths and ends.
Pro tip: Give fresh colour 48 to 72 hours before its first wash. Colour keeps settling after you leave the chair, and the cuticle needs time to close down over it, so the very first shampoo is the one that costs you the most pigment. Dry shampoo or a low bun buys you those two days, then start this routine from wash one and keep the tone you paid for.
Why You'll Love It
Great colour is easy to get and hard to keep. This is the shampoo that cleanses gently, defends against sun and city air, and stops your shade quietly draining away between appointments. Add the 375ml bottle to your cart and make the colour last the distance.
