Most frizz doesn't start with the weather, it starts in the shower. De Lorenzo Instant Initiate Smooth & Control Shampoo is the desert-inspired cleanse built to wash dry, unruly hair without sending the cuticle into open rebellion.
TL;DR: An anti-frizz shampoo for normal to dry hair that puffs, frizzes and generally does its own thing. Upcycled baobab peptides, Kakadu plum, cactus flower and bioactive citrus ferment hydrate and strengthen while it cleanses, so hair leaves the shower sleek and ready to be styled rather than wrestled. 375ml.
Product Details and Benefits
- Smooth and control, decoded: An anti-frizz cleanser that smooths, hydrates and helps keep fly-aways in line, for a sleek finish rather than a squeaky, stripped one.
- Inspired by the desert: The Initiate story is built on plants that hold onto moisture where there isn't much of it. Fitting, given what dry hair is dealing with by Thursday.
- The key four: Upcycled baobab seed peptides, Kakadu plum, cactus flower and bioactive citrus ferment are the ingredients De Lorenzo builds the Initiate formulas around, working to hydrate, strengthen and control frizz without heaviness.
- The supporting cast: Rice amino acids, hydrolysed soy and wheat proteins, glycerin, cucumber fruit extract and aloe vera leaf juice also appear on the ingredient list, alongside a mixed fruit extract blend.
- Smoothing that starts at step one: Conditioner gets the credit for sleek hair, but a cleanse that hydrates instead of stripping is what makes the rest of the routine work harder.
- Best for: Normal to dry hair, frizz, fly-aways and unruly texture. If your hair has a "before humidity" and "after humidity" version, this is aimed squarely at you.
- Part of the Instant series: De Lorenzo's everyday shampoo, conditioner and treatment range, naturally based with fast-acting protein derivatives, covering normal, coloured, frizzy and fine hair types.
- Australian made: Formulated and manufactured in Australia by De Lorenzo Hair and Cosmetic Research.
- Size: 375ml, the proper shower-shelf bottle.
How to Use
- Wet hair thoroughly. Properly wet, not optimistically damp.
- Apply the shampoo and massage into the scalp, where the oil, sweat and product actually live.
- Rinse thoroughly, and repeat if it has been a big week between washes.
- Follow with the Initiate Smooth & Control Conditioner 375ml through the mid-lengths and ends to finish the smoothing job.
Pro tip: Emulsify the shampoo in your palms with a splash of water before it touches your head, then work it at the scalp only and let the run-off cleanse the lengths. Piling long, dry hair on top of your skull and scrubbing it into a bird's nest is friction, and friction is frizz. You are washing the roots, not laundering the ends.
Why You'll Love It
Dry, frizz-prone hair doesn't need a harsher wash. It needs a cleanse that hydrates on the way through and hands your hair back smooth instead of static. Add the 375ml bottle to your cart and start the smoothing at step one, where it counts.
