A rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather. Formulated with Wella's Metal Purifier technology, this shampoo detoxifies and rebuilds heat and bleach-damaged hair inside and out, leaving it looking healthy, shiny and smooth.

Haircare Benefits

• Formulated with Metal Purifier technology to purify and detox hair from metals
• Gently prepares hair for further repair treatment and care routine

Formulation Highlights

• Patented technology* with AHA and Omega-9 to strengthen and rebuild the hair inside and out
• Lightweight cream formula for luxurious foaming—lavish texture and luxurious scent
• For all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily
• Dermatologically tested
• Vegan / Formulated without animal derived ingredients
• Colour safe 
• Committed to no animal testing**

*when used as part of the ULTIMATE REPAIR routine
**Wella company is a member in International Collaboration on Cosmetics Safety

How To Use: 

Apply to wet hair, lather and rinse. Repeat as desired. For best results and healthy looking hair, use together with Step 2, 3 and 4 of the ULTIMATE REPAIR Routine