You just dropped a small fortune at the salon for that perfect shade, so don't let it wash down the drain. This powerhouse cleanser locks in your vibrant hues while gently sweeping away daily grime.

TL;DR: A colour-protecting, radiance-boosting shampoo designed to lock in your salon shade, prevent fading, and leave your hair impossibly glossy.

Product Details and Benefits

• Fade Defiance: Formulated to lock in colour molecules, extending the life and vibrancy of your dye job wash after wash.
• Antioxidant Rich: Acts like a shield for your strands, neutralising environmental aggressors that cause dullness and tonal shifts.
• pH Optimised: Gently closes the hair cuticle post-wash, resulting in maximum light reflection and mirror-like shine.
• A Gentle Cleanse: Effectively removes oil, dirt, and styling buildup without stripping away your precious colour.
• Universal Appeal: Ideal for all colour-treated hair, whether you're rocking a platinum blonde, a vivid copper, or a deep, rich brunette.

How to Use

1. Lather up: Dispense a coin-sized amount into your palms and work it into a gentle lather.
2. Massage away: Focus on your scalp and roots to clear away buildup, letting the suds wash over your mid-lengths and ends.
3. Rinse well: Wash it all out thoroughly. For the ultimate glossy finish, follow up with the matching Wella conditioner.
4. Pro Tip: Keep the shower water lukewarm. Hot water opens the hair cuticle and is the ultimate enemy of fresh, vibrant colour!

Add this vibrancy-saving Wella shampoo to your cart today and never settle for a dull, faded mane again.