You spent forty minutes on a blow-dry. The humidity undid it in four. Wella EIMI Flowing Form is the lightweight smoothing balm that steps in before frizz gets the chance, turning coarse, unruly lengths into something sleek, glossy and still allowed to move.

TL;DR: A professional anti-frizz smoothing balm from the Wella Professionals EIMI Smooth collection. Hold level 2 means flexible, touchable control rather than helmet hair, with heat and dehydration protection built in for blow-dryers and styling irons.

Product Details and Benefits

• Anti-frizz smoothing balm from the Wella Professionals EIMI Smooth styling collection, in a 100ml pump bottle.
• Hold level 2 on the EIMI scale, delivering flexible, light-to-medium control that keeps hair’s natural movement intact. No stiffness, no crunch.
• Helps protect against heat and dehydration while you use hot tools, making it a sensible layer under a blow-dry or straightener.
• Lightweight cream texture that distributes evenly through mid-lengths and ends without weighing hair down or leaving a greasy finish.
• Nourishing and conditioning ingredients including jojoba seed oil, sweet almond oil and panthenol, alongside smoothing and hold agents such as PVP and polyquaternium-37.
• Best suited to coarse, frizzy or unruly hair, and particularly at home on long and shoulder-length styles that need lasting control and a polished finish.
• Leave-in formula. Apply, style, done. Nothing to rinse out.

How to Use

1. Start with damp, towel-dried hair. This balm likes a little moisture to work with.
2. Dispense 2 to 5 pumps, depending on length and thickness, and work it thoroughly through the mid-lengths and ends.
3. Blow-dry with a brush, directing the airflow down the hair shaft for maximum gloss.
4. For an extra-sleek finish, follow with a styling iron to lock in that polished, glassy look.

Pro tip: Save one pump for day two. Warm it between your palms and skim it over dry mid-lengths and ends to revive a flat, fuzzy blow-dry without going anywhere near a shampoo bottle.

Why You’ll Love It

Smooth hair that still behaves like hair, not a sculpture. Add Wella EIMI Flowing Form 100ml to your cart and let the humidity do its worst.