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Is your hair acting a little... crunchy? If your strands feel more like straw than silk, it’s time to stage an intervention. Enter the Pureology Hydrate Soft Softening Treatment, the ultimate "hug in a bottle" for dry, color-treated hair.
This isn't just a conditioner; it’s a concentrated burst of moisture designed to transform brittle textures into touchable, "can't-stop-petting-my-own-hair" softness.
Pureology have packed this 200ml tube with high-performing natural ingredients:
Pro Tip: Use this once a week—or whenever your hair starts giving you attitude—to maintain peak softness and shine.
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