There's a moment, usually around week three, when a freshly done platinum starts flirting with the colour of weak tea. CLEAN.tone Platinum is the course correction that doesn't require a salon chair.
TL;DR: A semi-permanent, violet-toned colour treatment from Original & Mineral that clears unwanted yellow from light blonde, lightened and natural white or grey hair while conditioning with Lilly Pilly, Davidson Plum and Lemon Aspen. Formulated for hair colour levels 8 to 10. PETA Certified Vegan and Cruelty Free, and clean from PPD, resorcinol and ammonia.
Product Details and Benefits
- A toner and a treatment in one bottle. CLEAN.tone Platinum is a semi-permanent deep conditioning treatment that deposits tone while it nourishes, so colour maintenance doesn't come at the cost of condition.
- Built for the palest end of the spectrum. Recommended to help maintain clean blonde tones on light blonde to lightest blonde hair, and to help eliminate unwanted yellow tones.
- Hair colour levels 8 to 10. Suitable for lightened hair and for natural white or grey hair.
- Works on coloured and non-coloured hair. Ideal for refreshing tone between salon visits, or for adding a cool cast to hair that has never seen a colour bowl.
- Lilly Pilly fruit extract. A native Australian extract rich in vitamin C that acts as a natural collagen to plump the hair.
- Davidson Plum fruit extract. A rainforest extract that helps protect hair from oxidisation.
- Lemon Aspen fruit extract. Helps shield hair from UV and premature colour fade.
- Glycerin. A plant-based moisturiser that softens and helps keep frizz in check.
- Geranium Leaf natural fragrance. Rich in vitamin C and fatty acids for added softness, with a light, fresh floral scent.
- Clean from the usual suspects. No PPD, resorcinol, ammonia, silicones, synthetic fragrance, MIT, parabens, propylene glycol or gluten. Also free from sulfates, phthalates and triclosan.
- PETA Certified Vegan and Cruelty Free.
- 200ml.
How to Use
- Start clean. Shampoo as normal using the O&M wet line, then squeeze out the excess moisture. Damp hair, not dripping.
- Glove up. Apply wearing gloves. This formula can temporarily stain hands, and violet pigment is not a great look on a manicure.
- Distribute evenly. Massage through the lengths and ends, making sure every strand gets its fair share.
- Watch the clock. Leave on for three minutes on the first use, then build the time gradually with each application until you hit your ideal tone. Ten minutes is the maximum recommended time for the strongest toning result.
- Rinse until clear. Keep rinsing until the water runs clean and no residue is left behind.
Pro tip: Porous, over-lightened ends drink up pigment far faster than healthier mid-lengths. Start your application at the mid-lengths and finish at the ends, so the most porous hair spends the least time in contact with the tone and your blonde stays even from root to tip.
Why You'll Love It
Toning and treating in a single rinse, with cool, crisp, salon-fresh blonde as the only evidence. Add CLEAN.tone Platinum to your cart and give brass the cold shoulder.
