Six weeks on from the appointment, the platinum you paid good money for has started leaning custard. This is the litre that quietly walks it back.
TL;DR: A rinse-out toning treatment for natural blonde, pre-lightened blonde and grey hair. Blue-violet pigments neutralise yellow, gold and brassy reflects while Indigo Leaf, Baobab Seed and NAK's Vegan Complex detangle, soften and repair. Sixty seconds, then rinse. The 1L is the salon back-bar size.
Product Details and Benefits
- Blue-violet anti-yellow pigments: Gently tone blonde hair to create cool, platinum reflects — the direct counter to yellow, gold and brassy warmth.
- Tone Factor 6 out of 10*: Sits mid-to-upper range on NAK's own toning scale. A considered dose of pigment rather than the maximum, so warmth gets corrected without the tone tipping over.
- Indigo Leaf Extract and Baobab Seed Extract: The signature botanicals behind this formula, working alongside the anti-yellow toning actives.
- NAK's Vegan Complex: Coconut Oil, Aloe Vera, Hydrolysed Rice Protein and Pear Extract, rounded out with Vitamin B5, Candelilla Cera and Titanium Dioxide.
- Detangles, softens and repairs in 60 seconds: A conditioning treatment first and a toner second, so the comb moves and the ends behave.
- Recommended for: Natural blonde, pre-lightened blonde and grey hair. Highlights and balayage count — they're pre-lightened too.
- Vegan, sulphate free and paraben free.
- 1L salon size: The back-bar bottle, for salons and for anyone who has stopped pretending this is an occasional purchase.
How to Use
- Shampoo first. This one goes onto clean, wet hair.
- Massage from roots to ends, paying attention to the sections doing the most brassing — usually the mids and the face-framing pieces.
- Leave for 60 seconds. Resist the urge to give it four minutes "just to be safe" — sixty is the instruction.
- Rinse thoroughly. Use as often as you like.
Pro tip: NAK's own recommendation is to alternate this treatment with the NAK Replends Moisture Mask rather than toning every single wash. You keep the moisture and the tone in balance instead of asking one bottle to do both jobs.
Why You'll Love It
Blonde is a commitment, and brass is what turns up the moment you look away. Keep this litre in the shower, hand it sixty seconds a wash, and let the platinum hold its nerve. Add the NAK Platinum Blonde Anti-Yellow Treatment 1L to your cart and stop negotiating with yellow.
*Tone Factor 6 out of 10 refers to NAK Hair's own toning intensity scale, which rates the strength of violet toning across the NAK blonde range. It is a formula rating, not a measure of results against another product. Source: NAK Hair (nakhair.com.au).
