Pink hair used to mean a decision, a deposit and a long conversation with your colourist. Now it means about eight minutes and a bottle in the shower.

TL;DR: Temporary pink that you control. MUVO Ultra Rose Shampoo takes blonde, bleached and highlighted hair anywhere from soft dusty rose to bold bright pink, with a hydrating formula that helps prevent fading and reconstructs damaged hair, leaving it fortified and vibrant. It washes out over a few washes. This is the 1 litre, which is a salon-scale quantity of a shampoo MUVO recommends using occasionally. Vegan and proudly Australian made.

Product Details and Benefits

• 1 litre, and worth being clear about who needs one. MUVO recommends Ultra Rose as an occasional shampoo rather than a routine, so a litre really is a colourist's bottle. For personal use, a smaller size will comfortably outlast your pink phase.
• The full pink spectrum from one formula. Soft dusty rose through to bold, bright pink — where you land depends on your starting blonde, your application method, your timing and your hair's condition.
• Wet for soft, dry for bright. Wet application over one to five minutes gives you subtle. Towel-dried or dry application over up to ten minutes gives you the version people notice across a room.
• Conditions rather than strips. The hydrating formula helps prevent fading and reconstructs damaged hair, leaving it fortified, healthy and vibrant.
• Built for blonde, bleached and highlighted hair, where there's a light enough canvas for pink to actually show.
• Maintains professional pink too. If your pink was done in the salon, Ultra Rose refreshes and maintains it between appointments.
• Ideal for fashion ends and balayage. You can apply it only to the sections that need pink rather than committing your whole head.
• Build-up is the usual culprit. If Ultra Rose isn't taking, residue from styling products, dry shampoo, leave-ins and sprays is often blocking it — a clarifying wash first solves most of it.
• Straight about grey. Ultra Rose wasn't designed for grey and white hair. Long-established white hair is unlikely to take pink at all, blonde speckled with grey usually works, and bleached or colour-treated grey is the best candidate.
• Not an everyday shampoo. Extended back-to-back use causes build-up and murky tones, so alternate with the MUVO Totally Naked range.
• Temporary and deposit-only, fading out over subsequent washes, with no regrowth line and no long-term commitment.
• Pigmented formula — it may stain absorbent material, so rinse hands thoroughly straight after use and keep dark towels for pink days.
• Vegan and never tested on animals, in recyclable packaging with biodegradable ingredients.
• Proudly Australian made and owned.

How to Use

For soft, dusty rose:

1. Apply to wet hair and lather.
2. Leave for one to five minutes depending on the depth of pink you want.
3. Rinse thoroughly.

For bright, bold pink:

1. Apply to towel-dried or completely dry hair.
2. Massage in and leave for up to ten minutes.
3. Rinse thoroughly.

Follow with any MUVO conditioner — MUVO Totally Naked Conditioner is the house pick. Rinse your hands properly and dry off with a dark towel. If it gets in your eyes, wash out immediately with water. Alternate with MUVO Totally Naked rather than using Ultra Rose every wash.

Pro tip: If you only want pink in certain places — the ends of a balayage, a few face-framing pieces, the underneath — there's a masking trick straight from MUVO that almost nobody knows about. Before you shampoo, coat the sections you don't want toned with MUVO Totally Naked Conditioner. The conditioner acts as a barrier so the Ultra Rose pigment can't make contact with those pieces, letting you place pink deliberately instead of hoping it lands where you wanted. It's essentially free-hand colour placement, in the shower, with no foils involved.

Why You'll Love It

Pink is the most fun you can have with your hair and the least fun to undo, which is exactly why a temporary version is such a good idea. This is the bottle that gives you dusty rose for a wedding, bright pink for a festival, and your normal blonde back by the following week. Add MUVO Ultra Rose Shampoo 1L to your cart and go and have your pink adventure.

An Important Note

As per our terms and conditions of trade, it is your responsibility to fully inform yourself with regards to the use of this product. You acknowledge that this item may be inherently dangerous and/or contain chemicals that have the potential to cause physical or financial injury and loss or damage including consequential loss or damage.

For more information, please see our 'General Terms and Conditions' on our website.

If you have any questions regarding the correct use of this product, please contact our store to speak with one of our experts.