Purple shampoo has a reputation, and most of it is deserved — weak formulas that do nothing, or aggressive ones that leave your hair feeling like hay. MUVO went the other way entirely: maximum strength pigment in a formula built specifically not to dry you out.

TL;DR: The heavy hitter of purple shampoos. MUVO Ultra Blonde Shampoo removes yellow and brassy tones from blonde, bleached, grey and highlighted hair in minutes, with a hydrating formula that leaves hair manageable, shiny and protected from fading. Leave it longer and it deliberately over-tones into lilac and purple, which is a feature rather than an accident. The 300ml suits the every-second-wash rhythm this is designed for. Vegan and proudly Australian made.

Product Details and Benefits

• 300ml, matched to how it's meant to be used. MUVO recommends Ultra Blonde every second wash rather than daily, so this size lasts properly — and it's easy to travel with when you can't risk a week of brass.
• Maximum strength violet pigment that neutralises unwanted yellow from blonde, bleached, grey and highlighted hair in minutes, not over a hopeful fortnight.
• Hydrating where most purple shampoos aren't. MUVO formulated the Ultra Blonde range specifically to counter the drying reputation toning shampoos have earned, so this leaves hair more manageable, prevents fading and adds shine.
• Two products in one bottle. Short timings tone; longer timings deliberately over-tone into lilac and purple. If you've ever wanted a temporary violet without a colour appointment, it's already in your hand.
• A published timing guide to work from: around one to three minutes to tone, and five to ten minutes to over-tone into lilac territory. One to five minutes covers most standard results.
• Stronger on dry hair. Applying to dry or towel-dried hair rather than soaking wet intensifies the result.
• No sectioning required. The formula distributes evenly through the hair, so there's no need to approach it like a colour application.
• Dilutable. It takes very quickly to pre-coloured or bleached hair and more quickly to light blonde than darker blonde, so mixing with MUVO Totally Naked Shampoo gives you a softer, more controlled result.
• Fully reversible. If you over-tone, washing with MUVO Totally Naked Shampoo or your usual shampoo fades it gradually, and MUVO Deep Cleansing Shampoo clears it immediately while keeping hair hydrated.
• Every second wash, not every wash. Alternate with the MUVO Totally Naked range to avoid build-up and get cleaner toning results.
• Pigmented formula — it may stain absorbent material, so rinse hands thoroughly straight after use and keep a dark towel for toning days.
• Vegan and never tested on animals, in recyclable packaging with biodegradable ingredients.
• Proudly Australian made and owned.

How to Use

1. Apply to wet hair, lather and massage in. For a stronger result, use it on dry or towel-dried hair instead.
2. Leave for one to five minutes depending on the result you want. Go longer if you're chasing deliberate lilac.
3. Rinse thoroughly, and repeat if necessary.
4. Follow with MUVO Ultra Blonde Conditioner.
5. Rinse your hands properly and dry off with a dark towel.
6. If it gets in your eyes, wash out immediately with water.

Use every second wash to control brassiness, with the MUVO Totally Naked range in between, or follow your hairdresser's advice.

Pro tip: When purple shampoo goes wrong on very light or heavily bleached hair, the instinct is to cut the timer — thirty seconds, rinse, hope. That's the wrong lever. Porous hair grabs pigment fast, and racing the clock just gives you an uneven result, because you're rinsing before the less-processed sections have taken anything at all. MUVO's own fix is dilution: blend Ultra Blonde with MUVO Totally Naked Shampoo and run your normal timing. You get a gentler pigment load across the whole head, which is how you end up evenly clean rather than patchy with lilac ends.

Why You'll Love It

Brass is the tax on being blonde, and it arrives whether you budgeted for it or not. This is the shampoo that clears it in minutes, keeps your hair soft while it does, and stretches the gap between salon visits into something reasonable. Add MUVO Ultra Blonde Shampoo 300ml to your cart and keep your blonde as clean as the day you paid for it.

An Important Note

As per our terms and conditions of trade, it is your responsibility to fully inform yourself with regards to the use of this product. You acknowledge that this item may be inherently dangerous and/or contain chemicals that have the potential to cause physical or financial injury and loss or damage including consequential loss or damage.

For more information, please see our 'General Terms and Conditions' on our website.

If you have any questions regarding the correct use of this product, please contact our store to speak with one of our experts.