Purple shampoo only has one setting, and that setting is colder. If your blonde keeps landing somewhere between icy and faintly grey when what you actually wanted was soft, buttery and expensive-looking, you've been reaching for the wrong bottle.
TL;DR: The toning shampoo for blondes who don't want ash. MUVO Creamy Blonde Shampoo refreshes soft, creamy beige and wheat tones in blonde, grey and highlighted hair, blending highlights and putting shine and dimension back into dull, flat blonde while it cleanses. This is the 1 litre size. Vegan, gluten-free and proudly Australian made.
Product Details and Benefits
- 1 litre, which is the sensible size for a toner. MUVO recommends reaching for this every second wash, and long blonde hair goes through product quickly. The litre stops the rationing.
- Beige, not ash. Creamy Blonde is built for creamy to beige blends and is designed specifically for blondes who prefer beige over the silver and ashy tones you get from a violet toner.
- Warm pigments, not violet. The formula tones with Basic Yellow 57 and Basic Brown 16 rather than a purple pigment, which is precisely why it softens and warms your blonde instead of cooling it down.
- Brings dull blonde back to life. It extends the life of your colour and returns dimension and shine to blonde that has gone flat and tired.
- Blends highlights beautifully, toning them creamy for that seamless, grown-out-in-a-good-way look, and leaving hair shiny and vibrant.
- Made for all types of blonde hair, including grey and highlighted, and suits all hair types where the goal is a soft creamy hue. Processing time varies depending on whether your hair is pre-coloured or naturally light.
- Grey hair results vary. Creamy Blonde is a staining shampoo, and how well it takes depends on the shade of grey, how long the hair has been grey, what colour it was beforehand, and whether it has been bleached or coloured, since the pigment grabs to the treated portion. A full head of long-established white hair is unlikely to take colour, though it will still be beautifully toned.
- Stronger on dry hair. Applying to towel-dried or dry hair produces more intense, faster results than applying to soaking wet hair.
- Temporary and deposit-only, fading out with subsequent washes, so nothing is permanent and there's no regrowth line.
- There's a reset button. When you want MUVO colour out, MUVO Deep Cleansing Shampoo clarifies hair back to base.
- Pigmented formula — it may stain absorbent material, so rinse hands thoroughly straight after use and keep a dark towel for toning days.
- Gluten-free, vegan and never tested on animals, in recyclable packaging with biodegradable ingredients.
- Proudly Australian made and owned.
How to Use
- Apply to wet hair and work into a lather.
- Leave for one to three minutes for a soft refresh, or up to five minutes for a deeper, more golden result.
- Rinse thoroughly, and repeat if you want more.
- Follow with any MUVO conditioner — MUVO Totally Naked Conditioner is the house recommendation.
- Rinse your hands properly and dry off with a dark towel.
- If it gets in your eyes, wash out immediately with water.
Use every second wash, with the MUVO Totally Naked range in between to avoid build-up and keep your toning results clean.
Pro tip: Creamy Blonde and Ultra Blonde aren't rivals, they're a thermostat. MUVO designed them to be interchanged, so you can run soft creamy beige one week and swing back to silvery ash the next simply by choosing a different bottle. Keep both in the shower and you stop being stuck with whichever version of blonde your toner insists on — you just pick the temperature that suits the season, your wardrobe or your mood.
Why You'll Love It
Blonde shouldn't have to be cold to look expensive. This is the toner for everyone who wants soft, warm, lit-from-within beige rather than another round of silver, in a litre big enough to keep it that way for months. Add MUVO Creamy Blonde Shampoo 1L to your cart and let your blonde be creamy for once.
An Important Note
As per our terms and conditions of trade, it is your responsibility to fully inform yourself with regards to the use of this product. You acknowledge that this item may be inherently dangerous and/or contain chemicals that have the potential to cause physical or financial injury and loss or damage including consequential loss or damage.
For more information, please see our 'General Terms and Conditions' on our website.
If you have any questions regarding the correct use of this product, please contact our store to speak with one of our experts.
