Every brunette knows the slow slide from rich cool brown to unmistakably ginger. MUVO built Coolest Brunette Shampoo to pull that back in the shower, in minutes, without booking anything.
TL;DR: A multi-tasking toning shampoo that cleanses and deposits cool brown tone at the same time. MUVO Coolest Brunette Shampoo refreshes faded brown, cools copper and brassiness and tones brassy highlights, with a hydrating formula that leaves dark hair manageable and shiny. This is the 1 litre size, built for long hair, shared bathrooms and salon basins. Vegan, gluten-free and proudly Australian made.
Product Details and Benefits
- 1 litre of it — the same formula as the 500ml, in a bottle that stands up to long, thick brunette hair without a repurchase every fortnight.
- Three jobs, one bottle: refresh or extend your brown, cool down copper and brassiness, and tone brassy highlights.
- Built for the in-between weeks — MUVO positions this as the multi-functional way to extend your colour and freshen all types of dark hair between salon visits.
- Hydrating formulation that leaves hair more manageable, prevents fading and adds shine.
- You control the depth. Leave it for 3 to 5 minutes for standard results, or up to 20 minutes when you want deeper tone.
- Faster on dry hair. For quicker, stronger results, apply to dry or towel-dried hair instead of soaking wet.
- Dilutable. Coolest Brunette grabs more quickly on light brown hair than dark, so if it's taking too fast you can dilute it with MUVO Totally Naked Shampoo.
- Made for all types of brown hair, and all hair types. Results vary on black hair — it cools warm tones without stripping colour, though the timing may need extending. It isn't designed for blondes, and it will not cover grey.
- Deposit-only and temporary, fading out with subsequent washes, so there's no regrowth line to manage.
- Not a daily driver. MUVO recommends every second wash, and warns that over-processed hair can go murky with long-term use, so keep MUVO Totally Naked in the rotation.
- Pigmented formula — it may stain absorbent material, so rinse hands straight after use and keep a dark towel handy.
- Gluten-free, vegan and never tested on animals, in recyclable packaging with biodegradable ingredients.
- Proudly Australian made and owned.
How to Use
- Apply to wet hair, lather and massage through.
- Leave for 3 to 5 minutes depending on how much tone you want, or up to 20 minutes for deeper results.
- Rinse out thoroughly, and repeat if you want more.
- Follow with MUVO Coolest Brunette Conditioner.
- Rinse your hands properly straight afterwards and dry off with a dark towel.
- If it gets in your eyes, wash out immediately with water.
Pro tip: Coolest Brunette is designed to give different results at different timings, and a litre gives you the luxury of finding yours properly. Take a hidden test strand at the back, run it at five minutes, then run a second strand at fifteen or twenty, and compare them dry in natural light. Once you know your number, every wash after that is a repeatable result instead of a guess.
Why You'll Love It
Brunette is a high-maintenance colour that nobody warns you about. This is the shampoo that keeps it cool, rich and copper-free between appointments, in a bottle big enough that you'll stop rationing it. Add MUVO Coolest Brunette Shampoo 1L to your cart and let your brown stay exactly the brown you chose.
An Important Note
As per our terms and conditions of trade, it is your responsibility to fully inform yourself with regards to the use of this product. You acknowledge that this item may be inherently dangerous and/or contain chemicals that have the potential to cause physical or financial injury and loss or damage including consequential loss or damage.
For more information, please see our 'General Terms and Conditions' on our website.
If you have any questions regarding the correct use of this product, please contact our store to speak with one of our experts.
