Treat your color-treated hair to the VIP experience with L'Oréal Professionnel's Serie Expert Vitamino Color Shampoo – your daily dose of shine, softness, and salon-fresh color protection.
This 500mL bottle of goodness is powered by Resveratrol, a powerful antioxidant, to help preserve your color for up to 8 weeks, while gently cleansing away daily grime and buildup.

Why you’ll love it:

• Helps lock in color and prevent fading
• Leaves hair soft, smooth, and radiant
• Gently cleanses without stripping
• Enriched with a UV filter for added protection
• Lightweight formula with a fresh, luxe fragrance

Perfect for all shades of dyed hair – from bold brights to subtle balayage – this shampoo is your go-to for long-lasting vibrancy and that “just stepped out of the salon” shine.

How to Use:

1. Apply to wet hair
   Dispense a small amount into your palm and work it into your scalp and hair.
2. Lather up
   Massage gently to create a rich, creamy foam. Take a moment to enjoy the fresh scent!
3. Rinse thoroughly
   Rinse with lukewarm water until all shampoo is washed out.
4. Repeat if needed
   For extra cleansing (especially after heavy styling products), go for a second wash.
5. Follow up
   For best results, follow with L'Oréal Vitamino Color Conditioner or Mask to lock in shine and hydration.

Pro tip:

Pair it with the Vitamino Color Conditioner or Mask for next-level results.