Every good repair story starts somewhere, and for tired, over-it hair, it starts in the shower. This is the first step that gets dry, damaged strands ready to bounce back.

TL;DR: The cleansing first step of L'Oréal Professionnel's Série Expert Absolut Repair routine, powered by Omega-9 and protein. It gently cleanses while restructuring dry, damaged hair, leaving it smoother, stronger-feeling and lighter. Colour-safe, gentle enough for regular use, and sized at a handy 300mL for the everyday shower shelf.

Product Details and Benefits

• Omega-9 + protein formula — the reformulated Absolut Repair uses Omega-9 to coat and protect the hair fibre, while protein helps strengthen and reseal the cuticle as you cleanse.
• Cleanses and restructures — lifts away build-up while restructuring dry, damaged hair for a healthier feel.
• Lightweight finish — leaves hair smoother and softer, without the greasy, weighed-down after-feel.
• Shine and manageability — preps strands so the rest of the Absolut Repair routine can deliver maximum gloss and slip.
• Colour-safe — a smart choice for colour-treated, heat-stressed or chemically processed hair.
• Handy 300mL size — the everyday retail bottle, perfect for the home shower or slipping into a gym bag.

How to Use

1. Wet hair thoroughly, then work a coin-sized amount through the scalp and lengths.
2. Massage into a rich lather, then rinse thoroughly.
3. Follow with the Absolut Repair Conditioner or a weekly mask.

Pro tip: Rub the shampoo between wet palms first, then apply. Pre-emulsifying spreads it evenly across your hair, so you cleanse more thoroughly and squeeze more washes out of the bottle.

Why You'll Love It

Great hair days are built from the wash out, and this is the repair-focused first step that sets the whole routine up to win. Add it to your cart and start damaged hair on the road back to smooth, shiny and strong.