What Is It? (Besides Magic in a Bottle)

It’s a non-lathering, multitasking marvel that cleanses, conditions, and deposits pigment all in one go. We call it "The Clenditioner." It’s designed to kick yellow tones to the curb while infusing your hair with a cool, icy platinum glow.

Why You’ll Obsess Over It:

• Instant Toning: Neutralizes brassy, warm tones faster than you can belt out a shower ballad.
• Zero Suds, All Love: This low-foam formula keeps your natural oils right where they belong—on your head—so your hair stays hydrated and happy.
• Cruelty-Free & Clean: No sulfates, no parabens, and absolutely no testing on our furry friends.
• Build Your Glow: Want a subtle refresh? Leave it on for 2 minutes. Want to go full "Ice Queen"? Give it 20. You’re the boss of your gloss.

The Ingredient Secret Sauce

It’s not just about the color; it’s about the treatment. Packed with Keratin, this bottle helps strengthen your strands from the inside out, leaving your hair feeling softer and looking shinier than a brand-new dime.

How to Use (The Cheat Sheet)

1. Saturate: Get that hair soaking wet.
2. Apply: Slather on a generous amount (don't be shy!).
3. Chill: Wait 2–20 minutes depending on your desired "ice factor."
4. Rinse: Wash it away and admire that cool-toned masterpiece.

Pro Tip:

For the most vibrant results, apply to dry hair before you hop in the shower. It’s a total game-changer for maximum pigment payoff!