There is a specific tragedy in watching a fresh red fade into something apologetic and rusty by week three. This is the bottle that quietly tops it back up while you are already standing in the shower.
TL;DR: A semi-permanent red pigment and a keratin conditioner sharing one 355ml bottle. It cleanses without lather, deposits colour in three to twenty minutes, and asks for no developer, no mixing bowl and no appointment.
Product Details and Benefits
- Semi-permanent colour, zero developer. Keracolor Color + Clenditioner works on direct dyes — Basic Red 51, Basic Orange 31 and Basic Brown 16 — so there is no ammonia, no peroxide and nothing to mix. You open the lid and that is the whole ritual.
- Cleanses and conditions in a single step. It is a non-lather conditioning cleanser, stepping in where your shampoo normally would and depositing red pigment while it works. Fewer bottles in the shower, more colour on your head.
- Keratin-based, as the name suggests. Hydrolysed keratin runs through the formula to support strength, shine and softness — the bit most colour products forget about.
- A genuinely good oil list. Shea butter, rose hip seed oil, jojoba oil, coconut oil, sweet almond oil, glycerin and vitamin E do the conditioning heavy lifting, so hair comes out soft rather than squeaky.
- You control the intensity. Three minutes for a whisper of warmth, twenty for full-throttle red. The longer it sits, the more pigment it lays down.
- Ideal for pre-lightened, blonde and colour-treated hair, where the tone reads truest. On darker brunette and natural red bases it behaves more like a rich red gloss, reviving depth and shine between salon visits.
- Doubles as a toner and a fade-fighter. Perfect for reviving faded ends, stretching the life of a salon red, or test-driving a bolder shade without a permanent decision.
- 355ml (12oz) of colour-depositing conditioner.
How to Use
- Patch and strand test first. Keracolor advises a preliminary patch and strand test, as this product may cause skin irritation in some individuals. Not for use on eyelashes or eyebrows, and rinse immediately with water if it reaches the eyes.
- Saturate hair with water and apply a generous amount. Generous is the operative word — thin coverage gives patchy results.
- Comb it through from roots to ends for even distribution. If you are only targeting faded ends or a section, work it through with your fingers instead.
- Leave on for 3 to 20 minutes, depending on how loud you want the red to be.
- Rinse thoroughly. Repeat the application if you are chasing maximum intensity.
Pro tip: Apply it to dry hair instead of wet for a noticeably bolder deposit. Water dilutes the pigment before it ever reaches the cuticle, so dry hair drinks up far more colour in the same twenty minutes. Keep a traditional shampoo out of the rotation afterwards, too — each lathering wash lifts pigment straight back out.
Why You'll Love It
Red is a commitment. This is the loophole. Grab the 355ml bottle and let your next wash handle the touch-up.
An Important Note
As per our terms and conditions of trade, it is your responsibility to fully inform yourself with regards to the use of this product. You acknowledge that this item may be inherently dangerous and/or contain chemicals that have the potential to cause physical or financial injury and loss or damage including consequential loss or damage.
For more information, please see our 'General Terms and Conditions' on our website.
If you have any questions regarding the correct use of this product, please contact our store to speak with one of our experts.
