When you’re looking for rich, luxurious volume, shine, and hold… serve yourself a dollop of this creamy styling foam. This nourishing formula offers big-time body, plus protection from the elements, for a full 72 hours.

Even the feistiest, frizz-producing humidity doesn’t stand a chance against the frizz-fighting power of Joico's velvety volumizer.

Here's Why You'll Love It

How To Use

Shake well. Hold can upside down and dispense into hand. Distribute evenly onto damp hair. Style.