Say goodbye to unwanted brassiness and hello to crisp, icy perfection. This easy-to-use toning mousse banishes stubborn yellow hues while wrapping lightened locks in a conditioning, salon-quality glaze.

TL;DR: A fast-acting, semi-permanent violet toning foam that neutralises yellow and brassy tones in blonde hair while conditioning for a smooth, cool-toned finish.

Product Details and Benefits

• Instant Brass Banishment: The concentrated 10V Violet pigment specifically targets and neutralises unwanted warm, yellow tones in bleached, highlighted, or natural blonde hair.
• Conditioning Colour: Acts as a gentle semi-permanent colour treatment that hydrates and smooths the hair cuticle while depositing brilliant, cool-toned shine.
• Fast Processing: Achieve your desired ashy or icy results in just 5 to 15 minutes.
• Fuss-Free Foam Application: The aerated mousse texture spreads evenly and effortlessly through the hair, meaning no more patchy, uneven toning jobs in the shower.
• Commitment-Free Care: The colour washes out gradually, making it the ultimate low-risk maintenance tool for quick touch-ups between professional salon visits.

How to Use / The Experience

1. Prep: Give the canister a solid shake to activate the foam.
2. Apply: After shampooing, dispense the mousse and distribute it evenly through clean, towel-dried hair. Pro Tip: Run a wide-tooth comb through your lengths to ensure every single strand gets perfectly coated.
3. Wait: Let it work its magic for 5 to 15 minutes, depending on the porosity of the hair and how intensely icy you want the final colour to be.
4. Rinse: Rinse thoroughly with warm water until the water runs clear. No need for a second shampoo!

Lock in that fresh-from-the-salon blonde and banish the brass forever—add the Goldwell Light Dimensions Soft Color 10V Violet to your cart today!