What’s the Magic Inside?

This isn't your average purple shampoo—it's a massive, liter-sized bottle of pure blonde perfection!

• Intense Anti-Yellow Action: Packed with special Violet Pigments, this shampoo is a true brass-fighting superhero. It neutralizes unwanted yellow and orange tones, keeping your blonde, silver, or lightened hair cool, crisp, and truly intense.
• Low Shampoo, High Shine: The "Low Shampoo" formula is gentle and sulfate-free. It cleanses without stripping your hair’s natural moisture or color, meaning your scalp stays happy and your shine is maximized.
• Linen Seed (Semi Di Lino) Power: Our signature ingredient provides incredible luminosity, leaving your hair with a dazzling, almost mirror-like finish. Get ready for serious light-catching brilliance!
• Kind to Your Locks: Thanks to the Blue Light Shield and Urban Defence Pro complex, your hair is protected from environmental pollution and harsh blue light, keeping your color locked in and vibrant for longer.

The Result?

Hair that is soft, nourished, protected, and jaw-droppingly cool-toned!

• For Who: Perfect for all cool blondes, platinum beauties, white/gray hair, or anyone looking to banish the brass for good.
• The Size: A generous 1-Liter size means endless washes of brilliant blonde. Your hair color will be thanking you for months.
• Stop dreaming of a perfect blonde and start living it! Add this powerful, protective, and playful purple potion to your shower routine today and keep your color looking fresh, always!